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Innovación, design y sostenibilidad social: nuevas tendencias para el desarrollo local en la ciudad contemporánea

Pedro Arturo Martínez-Osorio, Marcia Barana, Rodrigo Rocha-Carneiro, Luis Carlos Paschoarelli

Resumen


Resumen
Se toman como punto de partida las “contracorrientes” que visionaba Gui Bonsiepe en 1978, sobre la práctica del design. Se revisa el perfeccionamiento de esas ideas a partir de la evolución del concepto de sostenibilidad, su enfoque social y su relación con la innovación y el design. En correspondencia con los planteamientos de Bonsiepe, se identifican cambios en el papel del design para atender nuevas necesidades sociales; como ejemplos se presentan intervenciones de design participativo e innovación social, que generan alternativas de desarrollo local en la ciudad contemporánea. Nuevas realidades hacen más importantes las capacidades de construcción de productos intangibles. La acción política del design es cada vez más urgente; los designers están llamados a cumplir un papel protagónico en la construcción crítica de la nueva ciudadanía. Un nuevo campo de acción, el design social.
Palabras clave: design, design participativo, innovación social, sostenibilidad.

Innovation, design, and social sustainability: New trends for local development in the contemporary world

Abstract
This paper takes as its point of departure the “counter-currents” envisioned by Gui Bonsiepe in 1978 regarding the practice of design. The development of these ideas is reviewed based on the evolution of the concept of sustainability, as well as its social approach and relationship with innovation and design. In line with Bonsiepe’s ideas, the paper identifies changes in the role of design in order to meet new social needs; as examples, it presents interventions based on participatory design and social innovation, which generate alternatives for local development in the contemporary city. Due to new realities, the ability to construct intangible products is ever more important. The political action of design is more and more urgent; designers are called to play a leading role in the critical construction of new citizenship identities. A new field of action: social design.
Keywords: Design, participatory design, social innovation, sustainability.


Inovação, design e sustentabilidade social: novas tendências para o desenvolvimento local na contemporaneidade


Resumo
Toma-se como ponto de partida as “contracorrentes” que Gui Bonsiepe visionava em 1978 sobre a prática do design. Revisa-se o aperfeiçoamento dessas ideias a partir da evolução do conceito de sustentabilidade, seu enfoque social e sua relação com a inovação e o design. Em correspondência com as proposições de Bonsiepe, identificam-se mudanças no papel do design para atender a novas necessidades sociais; como exemplos, apresentam-se intervenções de design participativo e inovação social, que geram alternativas de desenvolvimento local na cidade contemporânea. Novas realidades tornam mais importantes as capacidades de construção de produtos intangíveis. A ação política do design é cada vez mais urgente; os designers são convocados a cumprir um papel protagonista na construção crítica da nova cidadania. Um novo campo de ação, o design social.
Palavras-chave: design, design participativo, inovação social, sustentabilidade.

 

Recibido: mayo 15 / 2017   Evaluado: agosto 17 / 2017   Aceptado: septiembre 4 / 2017


Palabras clave


design; design participativo; innovación social; sostenibilidad;

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Referencias


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DOI: http://dx.doi.org/10.14718/RevArq.2017.19.2.1406

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