INSTITUTIONALISING ONLINE PLATFORMS UNDER THE EU DIGITAL SERVICES ACT: A PANACEA OR A RISK TO INNOVATION?

Resumen

Las compras en línea han experimentado un auge en los últimos años, con un 12 % de las empresas de la Unión Europea que ofrecen sus bienes en línea. Sin embargo, informes recientes y una línea jurisprudencial evidencian un aumento de infracciones de marcas dentro de sus redes. Desde una perspectiva legislativa, a nivel europeo, el marco regulatorio que rige las actividades de las plataformas en línea se basa en la Directiva sobre comercio electrónico, la cual ha sido actualizada por la Ley de Servicios Digitales. Este nuevo marco entró en vigencia en 2022 y marca un tránsito desde la autorregulación privada hacia la institucionalización del papel de las plataformas en línea mediante un conjunto de normas jurídicas, similares a las impuestas a las instituciones financieras. Este artículo sostiene que el nuevo marco jurídico previsto en la Ley de Servicios Digitales plantea un riesgo significativo para la
innovación dentro del Mercado Único Digital de la UE. En consecuencia, propone una serie de principios orientadores basados en un marco legislativo sectorial para la regulación de la responsabilidad de las plataformas en línea por infracciones de marcas que se produzcan dentro de sus redes.

Palabras clave

Ley de Servicios Digitales

plataformas en línea

innovación

Citas

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