Cómo citar
Kalpokas , I. (2019). Joy to the world : the satisfaction of post-truth. Soft Power, 6(2), 16–35. https://doi.org/10.14718/SoftPower.2019.6.2.2
Al enviar los artículos para su evaluación, los autores aceptan que transfieren los derechos de publicación a Soft Power. Revista Soft Power para su publicación en cualquier medio. Con el fin de aumentar su visibilidad, los documentos se envían a bases de datos y sistemas de indización, así mismo pueden ser consultados en la página web de la Revista.


Este artículo tiene como objetivo descubrir las precondiciones y características clave de la posverdad, así como los factores contextuales que explican su atractivo. El factor clave parece ser la capacidad de la posverdad para incitar al placer, tanto en el sentido de no estar restringida por la veracidad, como de avance y capacidad de saber cuáles son las variables necesarias que incitan al placer a través del análisis de los big data. Eso se corresponde perfectamente al ascenso general del peso de la satisfacción y movilización afectiva en la competición por atención cada vez más escasa de la audiencia, lo que hace de la posverdad un fenómeno claramente contemporáneo.

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